links for 2007-04-02

The Newspaper Association of America will today unveil a new campaign promoting newspaper advertising, under the slogan “Newspapers: the Multimedium”.

Topix, the US local news aggregator part-owned by Gannett, McClatchy and Tribune, is moving to Topix.com and will start asking its readers to contribute more.

Rebecca O’Connor: “Record companies agreed a deal with the UK’s commercial radio stations yesterday that will allow music clips in podcasts for the first time.”

Data from the Newspaper Association of America shows that newspapers’ web sites contributed a 13.7% increase in total newspaper audience for adults 25-to-34 and 9.2% for 18-to-24.

Matt Waite walks through one of his recent stories, showing how it is possible to do sophisticated multimedia journalism that combines data, mapping and video across both print and online.

Wired magazine is offering subscribers a chance to have their photo on the cover of the July issue as part of a collaboration with advertiser Xerox, which is promoting digital production press and customization software.